Facebook Ads & Facebook Marketing Mastery 2019 Review

On average, Facebook is dwelling house to 3 billion daily agile users — from CEOs to students to companies. And while the customs is clearly there, connecting with them from a marketing standpoint isn't always like shooting fish in a barrel.

For brands, posting on Facebook lone isn't enough anymore, specially for ones just starting out. Certain, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, simply that only works if you're smart almost it.

One way to become the most from your Facebook advertising strategy is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you lot spend your PPC budget wisely and see a positive render on your investment.

Practice Facebook Ads Work?

What makes Facebook ads really effective is the level of audition targeting, the number of users on the platform, and the level of analytics and insights. These advantages combined with a peachy strategy is why Facebook ads work for so many types of businesses. As with any type of advertising, it takes iteration and experimentation to see success with Facebook ads.

So, what does optimized Facebook advert actually await like? If y'all're looking for some swell examples, you've come to the right place. In this post, we'll quickly go over the following things virtually the best Facebook ads. Click a link beneath to jump to that section of the article:

• Facebook Ads Best Practices
• How exercise Facebook Ads work?
• Facebook Advertizing Templates
• Examples of the All-time, Most Constructive Facebook Ads We've Ever Seen (with some insights to apply to your own Facebook marketing)

Before nosotros become to the Facebook ad examples outlined above, allow'southward talk over what makes a great Facebook Ad — regardless of the format and template the ad is using.

6 Facebook Ads All-time Practices

Despite all of the advantages that Facebook offers advertisers, seeing success on Facebook ultimately comes downward to your strategy and how well you implement it. Your ad volition perform best if:

1. It'southward targeted to a specific audience.

Audience quality is more than of import than size because, with Facebook advertising, the goal is engagement and/or conversions. Casting a wide net to individuals who are not your target audition will tank your relevance scores and give y'all bad data to work from.

The good news is that Facebook'southward targeting capabilities are more robust than any other platform, including demographics, interests, location, and even behavior. That means yous can get far more specific on who yous want to see your ads. For case, you lot don't have to settle for "women between ages 25 and 45" when you lot can target "women between ages 25 and 45 who like reading and whose favorite author is Suzanne Collins." By getting granular, you terminate up excluding users who are not your target market, showing ads to only those who will find it most relevant and who are near probable to catechumen.

2. It'due south relevant to the audition.

Relevance is disquisitional for success when using Facebook advertising. Recollect, you are spending coin when someone views or clicks on your ad (depending on the settings you use). If you're showing ads that aren't relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of ad.

Back in February 2015, Facebook launched a feature in the Facebook advertisement platform that rates your ads and gives you lot a relevance score, similar to Advertizing Rank in Google Ads. The more relevant your ad paradigm, ad re-create, and destination page is to your audience, the higher your score is — and the more than favorably Facebook volition care for your ads.

3. It's visual.

Visual content is not just treated more favorably in the Facebook algorithm, only it's also more probable to be shared and remembered than written content. The lesson for Facebook marketers? No matter what blazon of ad yous create, your image needs to be visually highly-seasoned.

Bank check out this blog mail for a detailed guide to image sizes for diverse advertizement units on Facebook along with some tips on posting visual content.

iv. The visuals and re-create are closely aligned.

Let's say you're running an ad for astrological jewelry. Yous're targeting people who similar astrology and whose birthday is coming up.

You lot could use generic "buy a bracelet with your star divination sign" re-create paired with an image/video of all the jewelry.

A better strategy, notwithstanding, would be to target those whose birthdays are coming upwardly, and create a more than specific ad targeting that astrological sign (east.g. "All you lot Geminis out there volition dear this" paired with a video of a specific Gemini product).

Aligning copy and visuals in a way that'due south relevant to the targeted audience provides a feeling of personalization which increases the likelihood of engagement and/or conversion. You'll too see amend advertizement functioning due to higher relevance scores.

5. It includes an enticing value proposition.

A value proffer tells the reader why they should click on your advert to learn more about your product. How is your product or service unlike from any other? Why should the viewer click on your advertisement to meet your website?

Your value proposition should exist conceivable. For case, proverb you take the greatest sandwiches in the globe volition not make people come up to your business's Page, but maybe offering twenty% off will. Or, perhaps adding social proof will help — something like, "Sandwiches loved by over ane million people every yr! Come up try yours today and go 20% off your order with this coupon."

6. Information technology has a articulate call-to-activity.

A cute and relevant ad is not bad, just without a phone call-to-action (CTA), your viewer might non know what to practice side by side. Add a CTA like "Buy now and relieve X%," or "Offer ends soon" and add a sense of urgency to your viewer. Your CTA should encourage people to click on your advertisement now.

Featured Resource: fifty Amazing Facebook Advertizement Examples

See these best practices in activity with our collection of 50 Facebook Ad Examples from existent businesses that nosotros adore.

How practise Facebook Ads piece of work?

Facebook Ads work by targeting a grouping of Facebook users that all share like characteristics, and placing your ad on these users' News Feeds or right cavalcade. In that location are eight different ad formats yous can cull from, each catering to the specific goals you might want your advertizing to accomplish.

To invest in Facebook Ads effectively, you lot beginning need to know whom your ads are directed toward. When creating a new ad on Facebook, you can create a new audition that includes many customizable characteristics. Among them are:

• Location.
• Historic period.
• Sexual practice.
• Languages spoken.
• Interests and behaviors.
• Their connections to your other concern-related pages on Facebook.

Yous can likewise create what'due south called a Lookalike Audience, which permits Facebook to create an audience for you that best resembles a particular "source." This source tin include some or all the data listed in a higher place.

Facebook Ad Placements

After customizing your ad's audition, you need to consider how the advert volition wait on both desktop and mobile. This ensures you design your ad for like shooting fish in a barrel viewing no matter where information technology appears on Facebook. Here are iii different places you lot tin can see your Facebook Ads show upward:

Placement i: Right Cavalcade

Prototype via Facebook

This type of advertising is the about traditional on Facebook, information technology appears on the right side of a user'due south Facebook News Feed. This is the start type of advertisement Facebook had, and it still exists today.

Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, correct column ads shouldn't be forgotten. Nosotros often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, information technology needs to exist relevant, have a value proposition, a good visual, and take a telephone call-to-activeness.

Placement 2: Desktop News Feed

Image via Facebook

This type of ad appears direct in a user'due south News Feed when they access Facebook on a desktop computer, and it looks more like native advertizement. In our experience, these ads have a higher appointment charge per unit than correct column ads, simply they can too exist more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual.

Placement 3: Mobile News Feed

Image via Facebook

Similar the desktop News Feed advertizement, this type of advert appears in the user's mobile News Feed and displays like an organic mail service from the people and Pages they follow.

Facebook Ad Formats

Next, you'll choose a format for your Facebook Ad, and there are eight options to choose from:

Format ane: Photo Advertising

Photo Ads are all the same images that can help to promote a product or event you want to specifically call attention to. If you lot accept a special promotion going on, for example, this advert format puts a crisp snapshot of your product or venue at the middle of your advertising.

For ads shown in a Facebook News Feed, the recommended image resolution is at least 1080 x 1080.

Format 2: Video Ad

Video Ads have a GIF or video equally the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you lot form deeper connections with your audience past aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices volition be in video form by 2021, according to a Facebook report).

There are half-dozen types of video ads yous can invest in on Facebook:

• Short Videos and GIFs
• Vertical Videos
• Instagram Stories
• Video Carousels
• Video Collections
• In-stream Videos

Format iii: Stories Ad

Stories Ads are a part of Facebook Stories, one of the newest content types rolled out by Facebook that allows users to post temporary clips and images of their solar day for their friends to see. This type of advertisement is fitted to the dimensions of a mobile device, and can be played on both mobile and desktop.

As users browse their friends' Stories, these ads tin appear in the aforementioned format inside a stream of Stories. For this reason, it's best to create Stories Ads that reflect the aforementioned candid and entertaining look and feel that people see from their friends. Stories Ads tin be placed on Facebook, Messenger, and Instagram.

Format 4: Messenger Advertisement

A Messenger Ad appears as a direct bulletin in a user's message list when they're inside Facebook'south Messenger app. These ads let yous to interact with your audience, showing them offers you think they would like and listening to their responses so you tin better tailor your side by side message to their interests.

Let's say your advertising's outset message is "What production might you be interested in?" The user tin can then select from three different responses, triggering your ad to produce a more specific product offer directly in the message thread.

Format five: Carousel Ad

Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to depict a single product, service, or event the ad is promoting. Each Carousel Ad tin contain upwardly to 10 images or videos at a time and link to their own private web pages. Because these ads comport so much media, according to Facebook, they're ideal for:

• Endorsing multiple products.
• Promoting multiple features of the aforementioned product.
• Telling a story or sequence of events that unfolds over the form of multiple pictures or videos.
• Explaining a procedure to potential customers.

Format 6: Slideshow Ad

Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view 1 afterwards some other. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the grade of a video. According to Facebook, Carousel Ads are platonic for:

• Creating a video-like experience for users apace and with a small budget.
• Advertisers who desire to choose from a library of pre-created images and music (a unique perk of Facebook'south Slideshow Ad).
• Simplifying an otherwise complicated concept or process for potential customers.
• Reaching people who have slower internet connections (Slideshow Ads utilise five times less data than video ads on Facebook).

Format seven: Collection Ad

A Collection Advertizement allows advertisers to bring the ownership procedure directly into Facebook, so potential customers can motility from "discovery" to "purchase" more easily when they come across a product they like. This ad format features a central image or video promoting a product, with a drove of four smaller images below it that viewers can click on to learn more than about the product. In that location are four types of Collection Ads you can invest in:

• Instant Storefront: This advert is ideal for displaying multiple products as part of the same ad campaign, and driving traffic to each product's respective product page.
• Instant Lookbook: This ad is ideal for demonstrating or modeling a production in various contexts for your audition.
• Instant Client Acquisition: This ad is platonic for driving traffic to, and prompting them to take a specific action on, a product'southward landing page.
• Instant Storytelling: This advertizing is ideal for telling a story about your brand or helping your audience acquire more than about the business organisation.

Format 8: Playables

Playables cater specifically to app developers. This advertizement format allows your audience to watch, preview, and fifty-fifty play an abbreviated version of your new app direct from within the ad.

8 Facebook Ad Templates

Facebook Ads tin can be used to accomplish a number of unlike goals for your business. Hither are a few real ads that you can use as templates of inspiration when creating an ad that targets the aforementioned goal:

Template 1: Video Production Demo Ad

Image via Facebook

Video ads announced adequately large in the user's News Feed and offer more engaging content than static posts. And with 8 billion video views being watched on Facebook every day, it serves equally an interesting — and potentially profitable — advertisement type for marketers to try out.

How can you create your own video ad? First, empathize Facebook video ad requirements including length and video size. We advise keeping your video equally curt every bit possible, even though Facebook allows yous to upload a much larger video. Create a video that displays your product or service, and upload direct to the Facebook ads manager by post-obit these instructions.

Template 2: Photo Model Ad

Epitome via Facebook

Some other blazon of rich media advertising on Facebook is a post of an image. This is one of the virtually popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photograph ads is at least 1080 x 1080 pixels, otherwise your epitome will get cropped. Accommodate your image based on the target audience'southward needs and past what will entreatment to them the most.

Template 3: Multi-product Advertisement

Paradigm via Facebook

Multi-product ads allow advertisers to showcase multiple products within ane advertizement. Viewers tin can curl through the images and click on private links to each product. You can promote multiple of anything, not just products — like dissimilar blog posts, ebooks, or webinars. These ads can be created in the Facebook Ability Editor.

Template 4: Reach Advertizement

Image via Facebook

Achieve ads on Facebook are designed to abound your local awareness. They only work if your business has a physical location to which you're trying to drive existent foot traffic. If you fall into this category, locally targeted Facebook ads might be a great fit for you, as you lot tin can hyper-target on Facebook down to the mile.

If your business has an offer or event going on at your store, fix upwardly a few Facebook Reach ads that appear merely to people within a brusk distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. Y'all may want to attain some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.

Template 5: Special Offer Ad

Image via Facebook

An offer ad is a form of Facebook advertising wherein a concern can promote a disbelieve on a product or service that can be redeemed on Facebook. The benefit of this? It eliminates one step in the buyer's journey, which ultimately increases sales.

The offer ad has many benefits. Beginning, it drives the user straight to the offering. The user claims it directly on Facebook, removing any added friction of needing to go to your website for the offer. You lot also tin reach whatsoever type of audition that y'all want, every bit all the Facebook targeting options are possible.

Finally, you can include all the information needed for the user to decide if they want it or not, including the fourth dimension period it is usable, the number of people who has already claimed information technology, and the exact amount the offer is. This will eliminate any unqualified clicks, which price yous money.

Template six: Event Advertizing

Consequence ads promote a specific event. The CTA on these ads unremarkably ship users directly to the ticket purchase page, wherever that happens to be hosted.

Using this blazon of advert volition assistance drive a targeted group of people to attend your result. These will evidence upwards in the News Feed of the specific audience you've chosen. Events are a large office of most businesses, only getting people to attend even a modest event, tin can be tricky. Promoting your event to a targeted specific audition on Facebook can help drive the right kind of attendees.

A good advertisement in this format will clearly prove the do good of attention the event: the price, dates, and a clear CTA to purchase a ticket.

Template 7: Boosted Advertisement

Prototype via Stealth Seminar

A boosted postal service is an organic Facebook post that was originally on the homepage of a visitor's Facebook, and that subsequently was additional with advertisement money.

This is different from the to a higher place ads because information technology's not created in the Facebook Ads Manager. You can include more in the clarification, equally there is no limit to word count on additional posts similar at that place is in ads. You tin can also take a link in the re-create.

The cons? Boosted posts go out you fewer options for bidding, targeting, and pricing. Y'all also cannot run whatever types of A/B tests because you're promoting a postal service that has already been created; you lot're not creating i from scratch.

Template viii: Retargeting Ad

A retargeting advertizing promotes an ad to a specific list of previously identified people. Have you ever seen ads follow y'all beyond the internet afterward visiting a certain website? Then yous've seen a retargeting advertizement.

Facebook has the same adequacy. An advertiser tin advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A expert retargeting ad acknowledges that the brand knows you lot're already interested in its product. (Because let's face it... retargeting can be a lilliputian creepy.)

Now that we've covered the main ad best practices, formats, and templates, let'due south dig into a sampling of the best Facebook ads that embrace the to a higher place guidelines.

Best Facebook Ad Examples

1. SofaLush
2. Lume Deodorant
3. Kay Jewelers
4. Monday.com
5. Amazon
6. NatureBox
7. Winc
8. Shutterfly
9. MU Campus Dining
10. Boston Sports Clubs
11. Allbirds
12. The New York Times
13. Tortuga Music Festival
14. Adrianna Papell
15. Bustle

1. SofaLush

Video Ad

Why This Advertising Works

• It's visual. The video in the ad clearly demonstrates how the production works. As well, the video opens with a pressure cooker that seemingly "disappears" during the grade of the video. This Easter egg prompted a lot of date in the comments, which further improved the ad's performance.
• It's relevant. It'south relevant to me considering I was recently looking for new couches. This production shows an alternative to replacing my couch, on the off-hazard that I might desire to get more mileage out of my existing couch before making a new purchase.
• It's valuable. The "how-to" style of the video is meant to underscore the value proposition: making your existing furniture more stylish... without a lot of hassle.
• It has a solid telephone call-to-activity. The ad states that there is over 150 designs to choose from and has a button that prompts me to "shop at present" and run into if one of them would fit my style.

two. Lume Deodorant

Video Ad

Why This Ad Works

• It'due south visual. The commencement of the advertisement starts with a musical number. The singers are top-notch, the lyrics are hilarious, and they use visual and text cues to support the vocal throughout the ad.
• It'south relevant. I take been recently researching skin care products to existence a new regime. With this behavior cue, Lume knows that organic deodorant is better for skin but many brands fall brusk of being able to block odor, and some even cause rashes.
• It's valuable. Knowing where other organic deodorants fall brusk, Lume positions their brand without those drawbacks, and they practice it in a clever and engaging way (the vocal).
• It has a articulate call-to-activeness. The stop of the video prompts the user to click on the link, and there's besides a "testify now" button.

3. Kay Jewelers

Video Advertizing

This Facebook video ad from Kay Jewelers tells a quick but moving story — something Kay Jewelers is well-known for — using just a few seconds of your time. Yous don't even need the sound on in the video above to know what'due south happening and the message Kay is sending.

If you're advertizement a production with sentimental value, like Kay Jewelers, video ads are the way to become. Just be sure your video has a articulate (and happy) ending — people view videos more passively on Facebook than they would on YouTube and don't have fourth dimension to interpret your ad if it's as well long or complex.

Why This Ad Works

• It's visual. Fifty-fifty though this is a video, I have a general idea of what I will exist watching, thanks to the screen capture it started with. Additionally, I can understand the gist of this ad without playing with the sound on, which is of import given that 85% of videos on Facebook are now viewed without audio.
• Information technology's relevant. It's relevant to me because I was recently scouring jewelry websites, specifically for necklaces like the ane in the ad.
• Information technology's valuable. Kay shows potential customers the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad. Plus, who doesn't love dogs?
• It has a solid telephone call-to-action. This advertizing is fix to drive Page Likes, which is an easy, one-click way for me to go more than relevant content served upwards to me.

4. Mon.com

Photo Ad

Monday.com is a chore-management tool that caters to multiple operating systems, both desktop and mobile. Simply in the photo ad to a higher place, the company used its compatibility with Mac computers to remix its own logo in the original rainbow colors of the Apple make.

For growing businesses like Monday.com, it's a smart idea to pin off the brand awareness of household names. Past filling the Mon logo with Apple's famous rainbow colour-way, the ad higher up captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new chore-management tool that works on their computer).

Why This Ad Works

• It'due south visual. The rainbow colors filling the Mon logo are both eye-communicable confronting the black background and familiar to whatsoever Mac user.
• It'southward relevant. For Mac users, and those who need to organize their tasks on a regular footing, this ad is relevant to their lifestyle in more ways than one.
• It's valuable. The ad calls attention to Monday's compatibility with Mac computers, making the product's user feel more valuable to Mac users every bit a result.
• Information technology has a articulate call-to-action. The "Larn More" CTA on the bottom-right of the ad is a clear invitation to discover out more most this product's usage on Apple tree hardware.

five. Amazon

Event Ad

This is how an event advertisement from Amazon looks in the News Feed on a desktop. This advertisement works well on a few dissimilar levels: A sample product is conspicuously displayed, the ad shows an impressive (but honest) rating of that product, and you know which event Amazon is promoting right abroad — Black Friday.

Ecommerce companies similar Amazon use event ads to heave sales at specific points during the yr, and Facebook event ads make this piece of cake. When investing in upshot advertising, build a list of the holidays, shows, conferences, and awareness months your concern cares about. That way, you know exactly which marketing campaigns line up with these occurrences and when to promote information technology on your Facebook Business organisation Page.

Why This Ad Works

• Information technology'due south visual. Not simply is this image larger than the correct cavalcade advertising display, but it also uses warm colors, white infinite, and directional lines, which drew my eye towards the featured product.
• It'southward relevant. As a cat mom, this offer is clearly tailored to my consumer needs.
• It includes an enticing value prop. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for whatsoever cat owner. Additionally, it shared the strong client ratings beneath an image of the product. (Social proof, anyone?)
• It has a clear call-to-action. Amazon instructs me to click on its ad today, after which point the deal for the litter box will presumably disappear. "Now" is strong CTA linguistic communication that compels clicks.

6. NatureBox

Photo Ad

This photograph advertisement by NatureBox features a creative point-of-view shot that is perfect for the bending at which you'd swoop into the company's various health snacks. The ad makes you imagine your side by side house party ... I idea the peanuts spilling out onto the table was a overnice touch.

In your adjacent Facebook photo ad, play around with live-action photography and digital blueprint in the same image. As you tin can meet in the ad above, NatureBox was able to design a vibrant "complimentary trial" icon right on top of an image that would've worked just as well on its own.

Why This Ad Works

• It'south visual. The epitome shows you exactly what y'all're getting, and it calls out the "free trial" CTA well.
• It's relevant. Anybody likes to snack. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is.
• It'south valuable. This ad is full of value. First, the "gratis trial" callout is the starting time thing your eyes go to when looking at the epitome. Second, it clearly mentions the healthy aspects of the goodies in its product.
• Information technology has a clear call-to-action. NatureBox is request you to try its gratuitous sample. Information technology couldn't be easier to know your next step.

seven. Winc

Retargeting Ad

Here's an example of a brusque and sweet (literally) retargeting ad from Winc (formerly known as Club Westward). This ad is displayed on the correct cavalcade of Facebook specifically for users who scan wine-related content online. When your advertising caters to people who you know would be interested, modeling the production the way Winc does above can be a home run for your brand.

Why This Advertising Works

• Information technology's visual. The visual is clear, elementary, and appealing to all types of wine-lovers.
• It's relevant. This came upwards in my wine-obsessed colleague's News Feed. Demand I say more? Two thumbs up on relevance.
• It includes an enticing value prop. Iii bottles for $19? What a steal. They also pull the viewer in with an additional value: a disbelieve on their kickoff guild of vino.
• It has a strong telephone call-to-action. The give-and-take "get" is strong telephone call-to-action language, and it's used twice here. A time limit on this offer would have made it even stronger.

eight. Shutterfly

Multi-Product Ad

Here'southward an example of a multi-product ad from Shutterfly, along with the additional images that are used in the advertizement. Each image has a dissimilar offer, to appeal to many different demographics in one ad.

In each image, the production being promoted is consistent in the wait and experience of the Shutterfly brand — this an important quality of ads that showcase more than than one item and picture.

Why This Advertisement Works

• It's visual. This series of images leans on a consistent color palette, making it feel both cohesive and on brand. (Having a cute cat doesn't hurt either.)
• It's relevant. The person who saw this loves taking photos and creating sentimental gifts. Spot on, right?
• It'southward valuable. There is a very clear value for the user, 40% off each of the products existence advertised. The lawmaking and sale end engagement are also clear in the advertizing description. This advertising also has an added level of value, it is showing the many different ways people can employ Shutterfly, in ways many may not exist aware of.
• It has a clear call-to-action. I know I need to utilize this before February 17th when this deal expires, and so I would be encouraged to have action right away.

9. MU Campus Dining

Reach Advertisement

This Facebook accomplish ad from Mizzou Campus Dining promotes amenities at the University of Missouri, using two familiar logos and a market that anyone on campus might recognize.

The ad copy beneath the prototype invites customers in "later the game" — a reference to campus life that helps Facebook users imagine when they might want to stop in for a sandwich.

Why This Advertising Works

• It's visual. This prototype has higher pride, a variety of salty and sweet treats, and a well-known logo to attract hungry college students.
• It'due south relevant. This advertizing is likely only being shown to students on campus who are in its target audition. It too mentions the sports game that was going on at the time and plays to the student'due south current needs: snacks and Subway sandwiches.
• It's valuable. Mizzou Market place is telling hungry college students that information technology has everything students need for the big game.
• Information technology has a clear call-to-activity. This advertising has the option to show directions, making it extremely piece of cake for a college pupil on the get to follow the walking directions to this marketplace.

ten. Boston Sports Clubs

Offer Ad

All consumers really need to meet is the boxer pictured above to know what this advertisement by Boston Sports Clubs (BSC) is offering. The woman in the photo even looks similar she's staring at the text to her left, getting viewers to shift their attention to the promotion right abroad.

This Facebook offer ad makes information technology obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offering ads can easily mislead viewers into pressing their CTA just to go them to click on it, just it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what information technology's offering throughout its conversion path.

Why This Ad Works

• It's visual. The featured photo uses bold colors and clear typography to depict my attending to the details of the offer, and the woman exercising gives me an idea of what I could proceeds from purchasing the offer.
• It's relevant. I recently moved to Boston and have been searching for gyms in my surface area online, so this ad is highly relevant to my recent Facebook and search activity.
• It'south valuable. Paying $5 for a monthly gym membership is a great bargain. Even though the price may increment in the future, the low price definitely makes me want to click.
• It has a clear call-to-activity. The CTA emphasizes that the discount offer is express and should be claimed quickly using the give-and-take "hurry" and telling me when the offer expires.

11. Allbirds

Video Advert

This video advert by Allbirds, a shoe maker, uses simplicity and whitespace to its advantage. The video but lasts nine seconds, just Allbirds demonstrates the product in a way that catches your attention and resonates with the individual wearer.

In that location's a lot of ad content on Facebook, and when Facebook users gyre through their News Feeds, that content offset to alloy together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details — like Allbirds did, above. Allow every other video on Facebook be quick and flashy, and yours volition be a breath of fresh air to your audience.

Why This Ad Works

• It'southward visual. The video has a clear focus on a field of study, and that field of study is engaging in a movement that means something: These shoes are comfy. I subconsciously started fluctuant my own toes as I saw this advertising for the first time.
• It's relevant. I'm e'er interested in finding new shoes — I probably search or click on something related to footwear once a week. This advertising feeds that interest in a unique manner.
• It's valuable. The opening quote higher up the video is reason plenty for me to want to learn more about why these shoes are so comfortable. Allbirds also sweetens the deal with "gratuitous shipping," "gratis returns," and a note below the video that the production is "machine washable" — all without taking the focus away from the video itself.
• It has a clear call-to-activity. If I desire these shoes, there'southward a "Store Now" CTA button to the lesser-right of the ad, waiting for me take a closer wait at them.

12. The New York Times

Photograph Advertizement

This photo ad by The New York Times is driving traffic to a written commodity with an intriguing illustration. The drawing literally depicts the commodity'southward ideal audience — millennials. For young readers who are even a piddling interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention.

When publishers advertise on Facebook, they need to be particularly creative with their featured images — if their main product is a reading experience, the photograph they choose has to complement their written content perfectly. The New York Times' advertisement above is an case of photo ads done correct.

Why This Ad Works

• It's visual. The quirky drawing drew my eye every bit I scrolled on my mobile News Feed through lots of text and photography. The nontraditional illustration pulled me in for a closer look at the content.
• It's relevant. I'm a person in my 20s, and I used to write about health care. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my News Feed.
• It includes an enticing value prop. The ad shows me which of my Facebook friends also similar, and presumably read, The New York Times. This social proof makes me more likely to click and read the commodity.
• It has a clear phone call-to-action. This ad is defended to increasing the page'southward Likes, and by asking a question in the ad, the phone call-to-action makes me want to click the article to learn more.

13. Tortuga Music Festival

Event Advert

Successful event ads have at least ii important qualities: the upshot's schedule and something to justify why people should nourish. The consequence advertizement to a higher place for the Tortuga Music Festival accomplishes both of those things — it displays the date and fourth dimension and the bands playing, and shows you a picture of the amazing time you'll accept if you come.

Why This Advertizement Works

• It'due south visual. The movie alone is worth a thousand words almost how much fun this concert would be. Not just is it on the beach, it was too taken on a gorgeous day and the stage looks amazing. As well, it clearly represents what to expect during the upshot, and it catches the heart as someone scrolls through their News Feed. (The cute sea water definitely helps.)
• It'southward relevant. The person who saw this ad is a fan of Kenny Chesney and has been to his concerts before. They're as well originally from Florida, which is where this event takes place.
• Information technology's valuable. Since the image was taken on a beautiful day, it looks similar an ideal identify to be — especially to those of us viewing it from our part desks. It also clearly tells you the toll of the ticket so you know before you click. (This is too good for the advertiser: By including the price, the advert allows users to self-select based on whether they tin can beget the ticket. If they can't afford it, they won't click through, thus saving the advertiser coin on unqualified clicks.)
• It has a clear call-to-activeness. The CTA is clear: "Buy." The advertisers also add urgent diction with the title "Time is running out!", encouraging you to purchase your ticket at present before it's also belatedly.

xiv. Adrianna Papell

Retargeting Ad

Last week, I started shopping around for a bridesmaid dress for an upcoming wedding I'll be in. Today, the ad above appeared in my News Feed.

Retargeting ads enable yous to make it front of those viewers who are already looking for what y'all're offering. This retargeting advertisement by Adrianna Papell doesn't just show me what I'chiliad on the market for — it excites me about how beautiful our ain nuptials political party pictures will look on my friend's big twenty-four hours.

Why This Advertisement Works

• It'due south visual. The prototype gives me a expert idea of what to expect from the designer's website, and information technology definitely helps that the gowns are both unique and stunning. Talk about a showstopper.
• It's relevant. The advertizement called out that I was already shopping for bridesmaid dresses, and what'southward more than, I had previously looked at dresses on this exact website, so this ad is highly relevant to my search.
• It's valuable. The variety of dresses in the advertising's image and in the clarification make this website worth a visit for someone trying to find the perfect gown out of thousands of options.
• Information technology has a clear call-to-action. The CTA is "Shop At present," which encourages me to click to purchase the beautiful dresses in the ad's epitome.

fifteen. Hurry

Boosted Post

Here's an example of a boosted mail from Bustle, who promoted one of its manufactures on Facebook. Paying to "boost" a post y'all already posted organically to your Facebook Concern Page can greatly do good content that has mass appeal — versus a post that targets a specific segment of your audience. Bustle'south choice of boosted mail hither falls into that kickoff category.

From Amazon's vibrant neon sign in the photo, to the high number of examples included in the commodity (42, to be verbal), Bustle's boosted advertising is sure to pique the involvement of many Amazon and Bustle followers.

Why This Advertisement Works

• It's visual. Lots of people are familiar with the Amazon Prime logo, but not in neon lights in a window display. It made me do a double-accept while scrolling through Facebook.
• It's relevant. Equally we've already learned from earlier examples, I like shopping on Amazon and too read Hurry, so this article is a combination of those ii behaviors.
• It's valuable. "Bright" is a stiff describing word to draw products, which makes me curious to learn more well-nigh purchasing them.
• It has a clear call-to-action. The ad entices me with data near useful and "brilliant" gadgets I can get delivered to my door within two days, which I'm happy to click to acquire more about.

There you have it: A list of all the dissimilar types of Facebook posts and a few examples of awesome ones from all dissimilar brands. The Facebook Ads Manager platform will walk you through how to set these upwards with simple, step-past-footstep instructions — so don't feel overwhelmed. Or, watch this curt video for tips on creating and optimizing Facebook ads.

Annotation for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll exist able to easily come across which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also employ this integration to edit Facebook Ads from directly within your HubSpot portal. Customers tin sign up to test this integration here.

At present, stop reading and starting time creating.

Originally published May 17, 2020 v:00:00 PM, updated June 11 2021

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Source: https://blog.hubspot.com/blog/tabid/6307/bid/33319/10-Examples-of-Facebook-Ads-That-Actually-Work-And-Why.aspx

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